Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.For example, case studies are featured on black pages to help differentiate them from the wider text. but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times.

A tangible effort was made to cater to the visually-minded (who will surely make up a large part of the readership for a book like this). This item may ship from the US or other locations in India depending on your location and availability. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA. In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand.

I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area. Don't go into this expecting it to be the branding design bible, but consider it a solid introduction.

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